London 2012: Brand, Campaign, Environment and Signage

Identity for the Paralympic flame festival, part of the Olympic Torch relay.


I designed a logo to reflect the spirit of the flame and feel like a festival.


The identity was spread across various mediums including the torch-bearers outfit, vehicle livery, literature, stands and merchandise.

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International Paralympic Day was set to promote the Paralympic Games in London. I created an identity which was inspired by and reflected the International Paralympic Committee logo.


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Design and styling for the catering stands at the Olympic and Paralympic athletes village. Colour and illustrations were used to help differentiate the four types of food whilst giving them a market feel.


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These projects were produced at Futurebrand.