M&S required a redesign for their credit and debit card and for it to be brought in line with their new brand positioning of ‘new fashioned banking’.
I based the designs on iconic fashion patterns we all love and recognise. Patterns that never go out of fashion. Only a fashion store with a banking arm could own such patterns on their cards. A perfect fit!
Customers have a selection of 4 patterns to choose from for their credit and debit cards. Whichever best reflects their personality.
This project was completed at Conran and Partners.