Trace by Conran: Brand, Art direction, Packaging and App design

Commissioned by British Ceramic Tile. Trace is a collection of three dimensional patterned tiles inspired by the archetypes of nature and brought to life through touch, light and movement.


I developed a holistic brand for the collection. From brand architecture to naming, logo creation to photographic style and packaging design to mobile app. The look is simple yet bold and contemporary, fit for modern life.


Die-cut apertures for the packaging allows the consumer to touch the tiles.

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Art directed lifestyle photoshoots.

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The tiles were developed by the products team at Conran and Partners.

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Brand application: brochures, guideline, app design and ephemera.

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This project was completed at Conran and Partners.