Trace by Conran: Brand, Art direction, Packaging and App design
Aelia_Trace_1

Commissioned by British Ceramic Tile. Trace is a collection of three dimensional patterned tiles inspired by the archetypes of nature and brought to life through touch, light and movement.

aelia_trace_2b

I developed a holistic brand for the collection. From brand architecture to naming, logo creation to photographic style and packaging design to mobile app. The look is simple yet bold and contemporary, fit for modern life.

Aelia_Trace_3

Die-cut apertures for the packaging allows the consumer to touch the tiles.

Aelia_Trace_4 Aelia_Trace_5

Art directed lifestyle photoshoots.

Aelia_Trace_6 Aelia_Trace_7 Aelia_Trace_8 Aelia_Trace_9

The tiles were developed by the products team at Conran and Partners.

Aelia_Trace_10 Aelia_Trace_11 Aelia_Trace_12

Brand application: brochures, guideline, app design and ephemera.

Aelia_Trace_13Aelia_Trace_14 Aelia_Trace_15 Aelia_Trace_16

This project was completed at Conran and Partners.