Commissioned by British Ceramic Tile. Trace is a collection of three dimensional patterned tiles inspired by the archetypes of nature and brought to life through touch, light and movement.

I developed a holistic brand for the collection. From brand architecture to naming, logo creation to photographic style and packaging design to mobile app. The look is simple yet bold and contemporary, fit for modern life.

Art directed lifestyle photoshoots.

Brand application: brochures, app design and guideline.